Emerging from a five-year metamorphic cocoon, R&Beatdown mavericks, Bad Rabbits return with the infectious single “Goin’ Up”.
To capture the essence of their underdog story, Bad Rabbits shot the music video for "Goin' Up" in Accra, Ghana - Vocalist Fredua Boakye’s family's motherland. This visual masterpiece tells a tale of brotherhood and the underdog's triumph.
"Making this song (and our forthcoming album) was fueled by the freedom of shedding burdens, the courage to embrace change, and the wisdom earned from learning through adversity. I think Bad Rabbits is a testament to resilience, and in the light of this rebirth, we have found the power to create a future that surpasses the limits of our past." - Bad Rabbits.
“Goin’ Up” was produced by their longtime friend and collaborator, B. Lewis, who also worked on the band’s debut full-length album, "American Love," which allowed the band to soar to new heights. During the whirlwind of success, Bad Rabbits even made memorable appearances on esteemed late-night TV shows like Jimmy Kimmel, Craig Ferguson, and Arsenio Hall.
As Bad Rabbits continue to evolve and captivate audiences with their unparalleled energy and genre-defying music, their journey embodies the spirit of the underdog - a tale of friendship, authenticity, and unwavering determination that will inspire generations to come.
Formed in 2007, this group of brothers, Fredua Boakye, Salim Akram, and Sheel Davé, possess an unbreakable bond and friendship that transcends the challenges they faced along their musical journey. Bad Rabbits quickly established themselves as the hardest R&B band on the planet, introducing an unhinged fusion of genres that pushed boundaries and challenged conventions.
At a time when moshing and head walking were exclusively associated with hardcore, punk, or metal shows, Bad Rabbits relentlessly made it acceptable to bring that energy to an R&B show. Their electrifying performances not only ignited audiences into belligerence but also garnered admiration from their peers. Legendary bands like Deftones, Glassjaw, 311, The Roots and even the late Prince himself praised Bad Rabbits for their unmatched authenticity.
Often hailed as the "bands band," Bad Rabbits embody the underdog spirit. They have fought against the odds, navigating the turbulent road of the music industry while staying true to their unapologetic selves. Their resilience and unwavering dedication garnered them a devoted following, as fans recognized and connected with their genuine approach to music.
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